AnimationAbroad anime gross sales surpass Japanese market

Abroad anime gross sales surpass Japanese market


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Japan’s animation trade contracted sharply final yr as a result of coronavirus pandemic, whereas abroad markets noticed sturdy gross sales and exceeded the home marketplace for the primary time.

The Affiliation of Japanese Animations introduced final yr’s gross sales in a report launched this month. The affiliation determines the annual market dimension by surveying gross sales figures of animation-related corporations in Japan.

The report says the trade’s gross sales amounted to about 21.3 billion {dollars}, down 775 million {dollars} from 2019 when the trade marked a document excessive. It was the primary year-on-year decline in 11 years.

Among the many 9 classes surveyed, on-line distribution grew by 36 p.c from the earlier yr. However dwell leisure, together with anime music occasions, plummeted 65 p.c.

Abroad gross sales, together with from on-line distribution contracts and anime-related items, have been rising quickly since 2015. They amounted to about 10.9 billion {dollars}.

On-line distribution contracts expanded to just about 20 p.c extra areas in comparison with the earlier yr. Anime-linked companies are additionally rising abroad and pushing up gross sales.

Masuda Hiromichi, chief editor of the trade report, says on-line distribution has been sturdy with restricted impression from the pandemic, and new initiatives are rising one after one other.

He says some corporations are starting to strategically plan content material and companies for the rising abroad market.

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