Recognizing these applied sciences will probably be on the forefront of powering the way forward for tradition, creativity and leisure in Los Angeles, AEG and Crypto.com will unveil the newly named Crypto.com Enviornment on Christmas Day
The brand new settlement consists of official designations throughout Crypto.com Enviornment, L.A. LIVE, Microsoft Theater, The Novo, the Los Angeles Lakers and the LA Kings, strategically putting the quickest rising crypto platform on the forefront of the worldwide sports activities and live-entertainment trade for the following 20 years
THE ANGELS, Nov. 17, 2021 /PRNewswire/ — Immediately Crypto.com, the world’s fastest-growing cryptocurrency platform, and AEG, the world’s main sports activities and reside leisure firm, have launched a historic, 20-year naming rights settlement that can rename the AEG-owned and operated STAPLES Heart, one of the crucial iconic and globally acknowledged sports activities and leisure arenas on the earth. Efficient December 25, the multi-purpose enviornment, which hosts tons of of annual marquee occasions and serves because the official house of the NBA’s Los Angeles Lakers and LA Clippers, the NHL’s LA Kings and the WNBA’s Los Angeles Sparks, will probably be referred to as Crypto.com Enviornment. This settlement additionally makes Crypto.com an official cryptocurrency platform companion of the Los Angeles Lakers and the LA Kings.
To kick off the partnership, AEG and Crypto.com will unveil the brand new emblem and different branding belongings together with inner enviornment signage of the newly named Crypto.com Enviornment on Christmas Day, when the Los Angeles Lakers host the Brooklyn Nets. All the venue’s exterior signage will probably be changed by June 2022.
Since opening its doorways in 1999, the enduring enviornment, situated in downtown The Angels, has served because the backdrop to a number of the most memorable and prolific sports activities and reside leisure moments and occasions to have taken place within the final 20 years and collectively, by means of this partnership, AEG and Crypto.com will assist form the following 20. Every year, the world-class venue hosts over 240 main high-profile occasions of nationwide and worldwide distinction and over 4 million visitors with occasions starting from skilled sports activities, live shows, household and award exhibits, boxing and particular occasions, together with the GRAMMY Awards, NBA All-Star Video games and NHL All-Star Video games amongst others. It has additionally hosted a number of the largest headlining names and exhibits in music and reside leisure performing in live performance and through 19 of the final 21 GRAMMY Awards exhibits.
This partnership, brokered by AEG International Partnerships, locations the Crypto.com model on the heart of a number of the largest and most essential sports activities and reside leisure moments set to happen over the course of the following 20 years. It additionally underscores the quickly rising affect and widespread adoption of Crypto.com’s cryptocurrency platform and NFT market worldwide.
“Often called the Inventive Capital of the World, the town of The Angels and the individuals who name it house have all the time been pioneers, pushing the boundaries and innovating because the plain world leaders of tradition and leisure,” mentioned Crypto.com Co-Founder and CEO, Kris Marszalek. “We’re very enthusiastic about partnering with AEG and investing long run on this metropolis, beginning with Crypto.com Enviornment within the coronary heart of downtown, and utilizing our platform in new and inventive methods in order that cryptocurrency can energy the way forward for world class sports activities, leisure and expertise for followers in LA and world wide.”
Positioned within the coronary heart of the leisure capital of the world, the 20,000-seat, award-winning enviornment, has grow to be a world image of excellence that has not solely redefined and revitalized downtown The Angels, however has additionally helped set the trade normal for best-in-class facility administration for different main venues of prominence world wide.
“This partnership represents the fastest-growing cryptocurrency platform and the most important sports activities and reside leisure firm on the earth converging to drive the way forward for sports activities and reside leisure in addition to the unimaginable legacy of this enviornment for many years to return,” mentioned Todd Goldstein, Chief Income Officer of AEG. “It marks an thrilling new chapter within the historical past of our firm and our respective industries, and we could not be extra thrilled to have such a visionary companion like Crypto.com supporting our world fan base and local people.”
Because the unique naming rights companion, Crypto.com will interact thousands and thousands of sports activities and leisure followers annually by means of premium branded areas of the sector together with a 3,300 sq. ft activation house on the constructing’s entrance, in addition to devoted activation areas on the primary concourse of the sector and all through the L.A. LIVE campus. Moreover, the brand new relationship will see Crypto.com featured prominently throughout the venue with large-scale, premium branding and signage all through the inside and exterior of the ability.
“This partnership is in regards to the future,” mentioned Dan Beckerman, President and CEO of AEG. “AEG and Crypto.com not solely share a imaginative and prescient about innovation and the way forward for sports activities and leisure, however we even have a shared dedication to our communities the place we work and reside. We look ahead to partnering with Crypto.com to create significant initiatives to convey that imaginative and prescient to life within the years to return.”
Crypto.com and AEG are dedicated to working within the The Angels group to prioritize sustainability and group engagement. AEG was one of many first firms to undertake a greenhouse discount aim that is primarily based on the 1.5 ̊ C world warming restrict really useful by the Intergovernmental Panel on Local weather Change (IPCC). Crypto.com dedicated to changing into carbon destructive by the tip of 2022 by offsetting extra carbon than is generated by all actions throughout the group.
Negotiations had been led on behalf of AEG by Nick Baker and Russell Silvers, Co-Chief Working Officers of AEG International Partnerships and on behalf of Crypto.com by Steven Kalifowitz, Chief Advertising and marketing Officer of Crypto.com and Gilad Rodkin, Senior Vice President of Advertising and marketing of Crypto.com. Each side acknowledge that the method moved rapidly to a detailed attributable to a mutual understanding of one another’s companies and a shared need to collaborate and create one thing really distinctive for the way forward for The Angels and followers world wide.
Crypto.com not too long ago partnered with Matt Damon on its first world marketing campaign to formally introduce the platform to customers (watch it right here). The marketing campaign will probably be built-in throughout Crypto.com’s portfolio of world model partnerships together with UFC, F1, Paris Saint-Germain, and the NBA’s Philadelphia 76ers, to the NHL’s Montreal Canadiens, esports crew Fnatic, and Lega Serie A, the Italian Soccer league and Twitch Rivals. Crypto.com continues to steer the trade in sports activities sponsorships, as the primary Official Cryptocurrency Sponsor and NFT Companion of UFC and F1®. Earlier this 12 months, Crypto.com grew to become the primary crypto platform to companion with an F1 crew, the primary to companion with an NHL crew (Montreal Canadiens), and the primary to companion with knowledgeable sports activities league (Lega Serie A).
Based in 2016, Crypto.com immediately serves over 10 million clients with the world’s quickest rising crypto app, together with the Crypto.com Change and Crypto.com DeFi Pockets. Crypto.com NFT is the premier platform for accumulating and buying and selling NFTs, fastidiously curated from the worlds of artwork, design, leisure and sports activities.
Crypto.com has centered on constructing a regulated enterprise in each market the place the corporate operates. Accordingly, Crypto.com is constructed on a stable basis of safety, privateness and compliance and is the primary cryptocurrency firm on the earth to have ISO/IEC 27701:2019, CCSS Degree 3, ISO27001:2013 and PCI:DSS 3.2.1, Degree 1 compliance, and independently assessed at Tier 4, the very best stage for each NIST Cybersecurity and Privateness Frameworks. Crypto.com additionally holds the trade’s largest insurance coverage coverage of $750M.
With headquarters in Singapore and over 2,600 folks in places of work throughout the Americas, Europe and Asia, Crypto.com is accelerating the world’s transition to cryptocurrency. Discover out extra: https://crypto.com
Headquartered in Los Angeles California, AEG is the world’s main sports activities and reside leisure firm. The corporate operates within the following enterprise segments: Amenities, which by means of its affiliation with ASM International, owns, manages or consults with greater than 300 preeminent arenas, stadiums, conference facilities and performing arts venues world wide; Music by means of AEG Presents, which is devoted to all facets of reside modern music performances, together with producing and selling world and regional live performance excursions, music and particular occasions and world-renowned festivals such because the Coachella Valley Music and Arts Competition; Actual Property, which develops world-class venues, in addition to main sports activities and leisure districts like STAPLES Heart and L.A. LIVE, Mercedes place in Berlin and The O2 in London; Sports activities, because the world’s largest operator of high-profile sporting occasions and sports activities franchises together with the LA Kings, LA Galaxy and Eisbären Berlin; and International Partnerships, which oversees worldwide gross sales and servicing of sponsorships together with naming rights, premium seating and different strategic partnerships. By way of its worldwide community of venues, portfolio of highly effective sports activities and music manufacturers, and its built-in leisure districts, AEG entertains greater than 160 million visitors yearly. Extra details about AEG might be discovered at www.aegworldwide.com
About STAPLES Heart
STAPLES Heart has clearly established itself because the sports activities and leisure heart of the world. As the house of 4 skilled sports activities franchises – the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings and the Los Angeles Sparks – STAPLES Heart has confirmed to be a house courtroom benefit for the native groups. The AEG owned and operated enviornment continues to tell apart itself because the host of main, high-profile occasions of nationwide and worldwide distinction together with the 2004 & 2011 NBA All-Star Video games, 2002 & 2017 NHL All-Star Sport, 2000 Democratic Nationwide Conference, 2009 World Determine Skating Championships and 19 of the final 21 GRAMMY Awards exhibits. STAPLES Heart’s twenty-two years have additionally been marked with performances and particular occasions that introduced worldwide stature to the downtown The Angels venue together with live shows corresponding to Taylor Swift, Beyoncé, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Kanye West, Keith City, Roger Waters, Britney Spears, Katy Perry, Ed Sheeran, Kendrick Lamar, Sade, BTS and Justin Timberlake, in addition to world championship boxing, household exhibits and particular occasions. Internet hosting over 240 occasions a 12 months, the sector’s fame for world-class facilities, options and dedication to high quality of service and the visitor expertise is second to none. Go to STAPLES Heart immediately at www.staplescenter.com
Vice President, Communications
(213) 742-7155 / (310) 308-7684
BECK Media & Advertising and marketing for AEG International Partnerships
(310) 300-4820/ (415) 318-9716
(213) 742-7273 / (213) 448-8310
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