In line with a brand new report, many automakers make excessive income through the latest car shortages, however not Subaru. Kelly Blue E-book and Cox Automotive Vendor Observe say evaluating January 2022 new car transaction costs with February 2022, Honda (+3.5%), Hyundai (+0.4%), Stellantis (+0.8%), and Toyota (+2.3%) costs are up whereas Subaru costs have dropped -2.5 p.c.
Michelle Krebs, the manager analyst for Cox Automotive, says, “Customers are paying close to prime greenback for brand new automobiles as costs stay excessive and incentives fall to a report low.”
There have been reviews that some Subaru retailers are marking up particular fashions just like the Outback Wilderness, up as a lot as $7,303 above Manufactures Steered Retail Value (MSRP). However that’s the exception and never the rule. You may learn the entire report right here.
Subaru of America President and CEO Tom Doll despatched out a communication to retailers saying the automaker takes satisfaction in NOT doing what a typical automobile supplier would do by giving new automobiles enormous markups. He says it goes in opposition to the H.E.A.R.T. (sincere, empathy, appreciation, respect, belief) pillars which is the inspiration of the Subaru model.
The info from Cox says the typical MSRP on all non-luxury automobiles has decreased over the previous 4 months, however automobile customers are nonetheless paying on common greater than $900 above sticker worth. In February, the typical worth paid for a brand new non-luxury car was $42,467.
The common new Subaru mannequin transaction worth in January 2022 was $35,495 in contrast with $34,598 in February 2022. Subaru Forester, Outback, Crosstrek, and different are all-wheel-drive Subaru fashions stay inexpensive even within the present local weather the place demand far outstrips provide.
What can Subaru customers count on this yr?
The 2022 Subaru Forester, Outback, and Crosstrek might be robust to seek out this spring and summer time due to provide chain points. A supply near Subaru advised us new 2022 Forester orders had been shut off for an undisclosed interval.
The 2022 Subaru Outback, Crosstrek, Ascent, and Legacy are nonetheless being produced and ordered from U.S. Subaru retailers. The BRZ, Impreza, and Solterra at the moment are bought out for the complete yr.
In line with the Cox knowledge, even with the brand new car shortages, Subaru costs have gone down this yr. Most Subaru of America retailers are honoring the Subaru Love Promise and never charging nicely above MSRP.
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Denis Flierl has invested over 30 years within the automotive business in a consulting function working with each main automobile model. He’s an accredited member of the Rocky Mountain Automotive Press. Try Subaru Report the place he covers the entire Japanese automaker’s fashions. Extra tales may be discovered on the Torque Information Subaru web page. Comply with Denis on Fb, Twitterand Instagram.
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