A Bentley PHEV Mulliner automobile is displayed through the nineteenth Shanghai Worldwide Vehicle Trade Exhibition, also referred to as Auto Shanghai 2021, at Nationwide Exhibition and Conference Middle (Shanghai) on April 23, 2021 in Shanghai, China.
Zhe Ji | Getty Photos
Bentley Motors bought a report variety of its luxurious sedans and SUVs final 12 months as a lot of the mainstream automotive trade struggled with provide chain points, the 102-year-old carmaker mentioned Thursday.
The Volkswagen-owned firm reported gross sales of 14,659 automobiles final 12 months, a 31% enhance over the corporate’s earlier gross sales report of 11,206 automobiles and SUVs in 2020.
Bentley attributed the gross sales success to new fashions, together with hybrids, in addition to the corporate’s “Past 100” marketing strategy that features transitioning the famed carmaker to be absolutely electrical by 2030.
“2021 was yet one more 12 months of unpredictability although I’m delighted to have the ability to verify that we overcame vital headwinds, and ship a breakthrough in our gross sales efficiency,” Bentley CEO Adrian Hallmark mentioned in a launch. “That is our second report gross sales 12 months within the successive years and is a constructive signal of our model energy, operational excellence, sturdy international demand and affirmation of our strategic priorities.”
Gross sales within the Americas rose by 39% and remained Bentley’s prime market in 2021, whereas gross sales in China elevated 40%. Gross sales in different markets comparable to Europe, Asia Pacific (excluding China) and the Center East additionally elevated.
Bentley sells a number of the costliest and uncommon automobiles on the earth. Its entry-level SUV, the Bentayga, begins at greater than $180,000, whereas its unique “coachbuilt” fashions such because the Mulliner Bacalar promote for $2 million.
Bentley’s report gross sales occurred whereas a lot of the worldwide automotive trade struggled with provide chain points. Most notably, an ongoing scarcity of semiconductor chips.