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Hasbro Declares Modern Play and Leisure Lineup For 2022


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PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro, Inc. (NASDAQ: HAS), a world play and leisure chief, introduced at this time additional activation of its purpose-driven model blueprint technique with an in depth lineup of latest content material and merchandise throughout its iconic portfolio.

Hasbro is unveiling all new leisure and product improvements throughout key franchise classes together with motion manufacturers, akin to Energy Rangers and Transformers; sports activities motion manufacturers main the way in which with NERF; arts & crafts manufacturers with Play-Doh; gaming manufacturers, together with Clue, Dungeons & Dragons, Magic: The Gathering and Monopoly; style manufacturers, like Child Alive and My Little Pony and preschool manufacturers, akin to Peppa Pig and PJ Masks.

Hasbro has considerably bolstered its international leisure capabilities since buying eOne and leads the business in creating really immersive story-led model experiences backed by break body innovation, expansive international merchandising packages and fascinating leisure. With objective on the heart of its model blueprint technique, Hasbro goals to make the world a greater place for all kids, followers and households, working constantly to create recollections that final a lifetime and encourage followers to dream huge and picture new prospects.

“It’s a unprecedented time for the Hasbro enterprise, as we supercharge our model blueprint and totally ignite the ability and potential of our manufacturers, our partnerships and our objective to place ourselves as not only a toy and sport firm however a multi-dimensional chief within the international leisure, digital and play house,” stated Eric Nyman, incoming President and Chief Working Officer, Hasbro. “Whether or not it’s a memory-making household sport night time at house or new collection from the Transformers and My Little Pony franchises, Hasbro manufacturers can be found for customers throughout each format possible. We’re proud to ship these partaking play and leisure experiences that create unforgettable recollections for followers of all ages.”

During the last 10 years, Hasbro has constructed an motion model portfolio that’s #1 in a $4 billion class with 28% market share, in line with The NPD Group1. Upcoming is an unprecedented slate of latest content material throughout Hasbro, which is certain to have interaction and delight cross-generational motion followers, supported by strong toy, sport and merchandise packages.

The Energy Rangers will make a morphinomenal return with season 2 of Energy Rangers Dino Fury. The primary half of season 2 (11 episodes) will debut solely on Netflix within the U.S. on March 3, 2022 and can premiere on Teletoon in Canada on March 5, 2022. With villains new and outdated gathering in opposition to them, the Dino Fury Energy Rangers are destined to face their best challenges but within the newest installment of the collection.

TRANSFORMERS: EARTHSPARK, the unique animated collection co-produced by Nickelodeon and Hasbro’s leisure studio, Leisure One (eOne), introduces a brand new technology of Transformers robots – the primary Transformers robots to be born on Earth. Along with the human household who welcomes them in and cares for them, the Transformers will redefine what it means to be a household. The collection will launch globally this fall 2022.

Choose merchandise being unveiled at this time to additional Hasbro’s management in motion embody:

  • Beyblade Burst QuadDrive Interstellar Drop Battle Set (Ages 8 years & up/Approx. Retail Value: $66.99)
  • Marvel Mech Strike Monster Hunters (Ages 4 years & up/Approx. Retail Value: $11.99-$34.99)
  • Marvel Spidey and His Wonderful Pals Spider Crawl-R Playset (Ages 3 & up/Approx. Retail Value: $89.99)
  • Energy Rangers Dino Fury Megafury Saber (Ages 5 years & up/Approx. Retail Value: $38.99)
  • Star Wars™ Star Wars™ Mission Fleet Boba Fett Starship and a couple of.5-inch Determine Set (Ages 4 years & up/ Approx. Retail Value: $41.99)
  • Transformers: Bumblebee Cyberverse Adventures Dinobots Unite Smash Changer Optimus Prime (Ages 6 & up/Approx. Retail Value: $31.49)

NERF leads the blaster class with the #1 place within the business, per NPD2persevering with to encourage energetic play for followers and households for over 50 years. This yr’s modern new sports activities motion merchandise embody:

  • NERF Fortnite Compact SMG Motorized Dart Blaster (Ages 8 years & up/Approx. Retail Value: $38.99)
  • NERF Minecraft Sabrewing Motorized Bow (Ages 8 years & up/Approx. Retail Value: $44.99)
  • NERF Roblox Zombie Assault: Viper Strike Dart Blaster (Ages 8 years & up/Approx. Retail Value: $44.99)
  • NERF Extremely Pace Blaster (Ages 8 years & up/Approx. Retail Value: $71.99)

Following the acquisition of eOne in 2020, Hasbro launched a world line of toy and video games based mostly on main preschool properties Peppa Pig and PJ Masks, driving market share good points, per NPD, within the preschool toy market3 and supporting a strong merchandising program throughout classes.

In 2022, the thrill continues with new adventures for each child’s first greatest good friend, Peppa Pig! Coming off a full yr of US travels, Peppa is quickly welcoming all little piggies to Peppa’s Membership. Premiering Might 2022 on the Nick Jr. preschool block on Nickelodeon, the Peppa’s Membership episode arc will embody a celebratory 4-part TV particular that includes Peppa and her friends utilizing their brand-new clubhouse to play imaginative adventures like detective, store and extra.

New preschool present to shelf improvements embody:

  • All Round Peppa’s City Set (Ages 3 years & up/Approx. Retail Value: $66.99)
  • Peppa Pig Youngsters Solely Clubhouse (Ages 3 years & up/Approx. Retail Value: $49.99)
  • PJ Masks Animal Energy Cost & Roar Energy Cat (Ages 3 years & up/Approx. Retail Value: $68.99)

Play-Doh remained the #1 property within the Arts & Crafts class, per NPD4shaping imaginations throughout the globe. This yr, Play-Doh will ignite and encourage children to consider the longer term is theirs to form with the next and extra:

  • Play-Doh Kitchen Creations Ice Cream Truck (Ages 3 years & up/Approx. Retail Value: $94.99)

Hasbro continues to advance main doll manufacturers. Child Alive stays the #1 International Nurturing Doll, per NPD5and Hasbro’s current relaunch of the MY LITTLE PONY model delivered a powerful yr for the property. The MY LITTLE PONY: A NEW GENERATION MOVIE debuted because the #1 Youngsters Title in 86 nations this previous fall, and the general No. 1 movie in 20 nations, reinventing the model from its hooves up and introducing a complete new technology of ponies to a complete new technology of youngsters.

Much more epic PONY leisure is on the way in which this yr, as Hasbro debuts all-new animated MY LITTLE PONY content material, giving followers virtually 500 minutes of brand-new adventures! Launching April 2022 is the weekly YouTube collection, My Little Pony: Inform Your Story. Debuting solely on Netflix is the collection My Little Pony: Make Your Markpremiering on September 26, together with two Netflix specials, Make Your Mark debuting on Might 26 and Winter Wishday dropping on November 21.

Modern style model merchandise embody:

  • Child Alive Princess Ellie Grows Up (Ages 3 years & up/Approx. Retail Value: $62.99)
  • My Little Pony Mini World Magic (Ages 5 years & up/Approx. Retail Value: $5.19-26.49)
  • My Little Pony Musical Mane Melody Playset (Ages 3 years & up/Approx. Retail Value: $41.99)

Because the #1 video games firm, per NPD6Hasbro’s long-standing management in gaming, together with face-to-face, tabletop and digital, is bringing gaming experiences to players of all ages this yr:

  • Clue Treachery at Tudor Mansion Sport: (Ages 10 years & up/Approx. Retail Value: $16.99)
  • Clue: Bridgerton Version Game (Ages 17 years & up/Approx. Retail Value: $27.99)
  • Join 4 Spin Sport (Ages 8 years & up/Approx. Retail Value: $21.99)
  • Dungeons & Dragons Vital Function Presents: Name of the Netherdeep (All Ages/Approx. Retail Value: $49.99)
  • Dungeons & DragonsDragons of Stormwreck Isle (All Ages/Approx. Retail Value: $49.99)
  • Magic: The GatheringStreets of New Capenna Set Booster (Ages 13 & up/ Approx. Retail Value: $5.00)
  • Magic: The GatheringCommander Legends: Battle for Baldur’s Gate (Ages 13 & up/Approx. Retail Value: $8.00)
  • Monopoly Journey World Tour Sport (Ages 8 years & up/Approx. Retail Value: $21.99)
  • Monopoly: Bridgerton Version Sport (Ages 17 years & up/Approx. Retail Value: $27.99)
  • Monopoly: Fall Guys Version Sport (Ages 8 years & up/Approx. Retail Value: $27.99)
  • Sorry! Sliders: Fall Guys Version Sport (Ages 8 years & up/Approx. Retail Value: $27.99)

View an announcement video HERE. To study extra in regards to the latest product choices, together with product particulars and pictures, leisure, and the most recent information from Hasbro please go to newsroom.hasbro.com.

Supply: The NPD Group /Retail Monitoring Service

  1. G11/JAN-DEC 2021/Motion Figures & Acc/Projected USD

  2. G11/JAN-DEC 2021/Blasters-Shooters & Acc/Projected USD

  3. G11/JAN-DEC 2021/Preschool Toys/Projected USD

  4. G11/JAN-DEC 2021/Arts & Crafts/Projected USD

  5. G11/JAN-DEC 2021/Nurturing Dolls & Acc/Projected USD

  6. G11/JAN-DEC 2021/Video games/Projected USD

About Hasbro

Hasbro (NASDAQ: HAS) is a world play and leisure firm dedicated to creating the world a greater place for all kids, followers, and households. Hasbro delivers immersive model experiences for international audiences via shopper merchandise, together with toys and video games; leisure via eOneits unbiased studio; and gaming, led by the group at Wizards of the Coastan award-winning developer of tabletop and digital video games greatest identified for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The corporate’s unparalleled portfolio of roughly 1,500 manufacturers contains MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, in addition to premier associate manufacturers. For the previous decade, Hasbro has been constantly acknowledged for its company citizenship, together with being named one of many 100 Greatest Company Residents by 3BL Media and one of many World’s Most Moral Corporations by Ethisphere Institute. Essential enterprise and model updates are routinely shared on our Investor Relations web site, Newsroom and social channels (@Hasbro on Twitter, Instagram, Fb, and LinkedIn.)


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