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Instagram Hit Friday Beers Raises $6M, Rebrands As Virtually Friday


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  • Friday Beers is rebranding as Virtually Friday Media because it grows past its Instagram roots.
  • The startup has raised $6 million from a bunch of traders together with former AOL CEO Tim Armstrong.
  • CEO Jack Barrett stated “opening the aperture a bit wider” will assist the corporate develop to new platforms.

The digital media enterprise that started as widespread Instagram comedy account Friday Beers is rebranding as Virtually Friday Media after elevating $6 million in seed funding from a bunch of traders led by former AOL CEO Tim Armstrong and funding banker Robert Greenhill.

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Virtually Friday CEO Jack Barrett advised Insider the rebrand and fundraise had been born out of the founding crew’s realization that there was an “alternative to take our manufacturers and turn out to be this comedy platform and unify plenty of creators who we actually thought shared a typical viewers and tone of voice.”

The Venice Seashore-based firm, which has 15 full-time workers, has constructed a social media following of greater than 3 million from what Barrett describes as “feel-good, coming-of-age” comedy. The Friday Beers Instagram account, which has 1.6 million followers, has for 2 years shared memes and video clips that seize the vibe of gathering together with your crew for, properly, a Friday beer.

A slide from the Almost Friday pitch deck showing its social media audience.

Virtually Friday has greater than 3 million followers throughout its social media platforms.

Virtually Friday

With the rebrand, the corporate is “opening the aperture a bit wider than simply, ‘These guys are the beer joke makers on-line,'” stated Barrett, who co-founded the enterprise together with his brothers Max and Sam. “That is not what we would like our territory to be. Our territory is, ‘These are the blokes who joke about getting via life with your pals and looking out ahead to essentially nice occasions collectively.'”

Sam Barrett, who serves as the corporate’s chief progress officer, added that Virtually Friday is “a way more inclusive model.”

Virtually Friday’s first spherical of funding got here collectively because of a maybe unlikely Friday Beers fan. In keeping with Jack Barrett, Greenhill — a former Morgan Stanley govt and founding father of funding financial institution Greenhill & Co. — had been following Friday Beers for a while when he noticed the account spoof the Sixties surf documentary “Infinite Summer time,” for which he owns the rights.

Greenhill reached out to the Barretts and agreed to license some property from the movie, together with the unique film poster art work, which is now utilized in an “Infinite Friday” T-shirt that Virtually Friday sells in its retailer for $27.

“As he discovered concerning the enterprise, he was supremely supportive,” stated Jack Barrett. “I advised him he’d be my first name after we began elevating.”

The spherical additionally contains contributions from traders Lloyd Danzig and Matt Drapkin, Dreamscape Hospitality President Scott Broder, expertise supervisor Jimmy Miller — whose company, Mosaic, reps Virtually Friday — and Jordan Zaslav, the son of Discovery CEO David Zaslav who serves as common supervisor of Axios’ communications software program arm.

A slide from Almost Friday's pitch deck about its company culture.

Venice Seashore-based Virtually Friday has been working for 2 years and has 15 workers.

Virtually Friday

The corporate started Virtually Friday as a separate Instagram model, increase 131,000 followers in 18 months. As the brand new company banner, Virtually Friday will home a number of manufacturers, together with Friday Beers and DJ Press Play, the nameless musician who’s signed to the corporate’s indie music label.

Virtually Friday plans to make use of the branding refresh and funding to develop past its Instagram roots, together with creating extra comedy content material for different social media platforms, investing in its line of branded merchandise, including reveals to its podcast community, and persevering with to develop movie and tv tasks, together with a scripted comedy with Adam Sandler’s manufacturing shingle, Completely satisfied Madison.

Virtually Friday generates income by promoting merch, staging stay occasions, and dealing with model sponsors, however this fundraise offers the corporate a monetary cushion because it takes dangers by partnering with new comedic voices and testing out content material adjoining to its core Friday Beers model.

“Part 1.0 was simply constructing a neighborhood,” stated Jack Barrett. “We’re simply starting that strategy of determining how we scale successfully throughout all these completely different mediums.”

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