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Lexus Launches “Wellness Locations”


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Lexus is hitting the street for well being and wellness. For these striving for a greater self and trying to incorporate extra steadiness and mindfulness into their lives, the posh automaker is launching Lexus “Wellness Locations.”

This new program incorporates a collaboration with luxurious hospitality and wellness model Miraval Resorts and Spas – and provides Lexus-curated wellness packages paired with complimentary transportation for every visitor.

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After the final couple of years now we have all skilled, it is no shock to see the give attention to self-care paired with the need to get away, leading to report demand for wellness journey,” says Vinay Shahani, Lexus vp of selling.

“As a luxurious life-style model, Lexus is assembly this want by providing curated, integrative experiences that target wellbeing at Miraval resorts.”

Miraval resorts are providing friends a “Lexus Drive Your Approach to Wellness” customized expertise for $495 per particular person (supplied via March 2023 and topic to availability). This one-day expertise – starting from six to eight hours – is accessible on the three Miraval resorts, situated in Arizona, Austin and the Berkshires and features a Lexus car to make use of all through the expertise. Highlights embrace:

  • An intention-setting ceremony with a Miraval Information
  • Scenic drives to numerous locations the place a non-public information leads climbing, biking and/or swimming expeditions
  • Chef-prepared picnic lunch and a domestically oriented exercise, comparable to kayaking, paddle boarding or birdwatching.
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Every wellness package deal highlights the distinctive choices obtainable on the three Miraval resorts and is accessible to schedule instantly via the chosen property.

“We’re excited to crew up with Lexus to supply our friends unique drive experiences at every of our vacation spot resorts and spas,” stated Susan Santiago, head of Miraval operations at Hyatt.

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“These new and distinctive choices enable us to immerse our friends in scenic, pure settings off-property that encourage exterior exploration and area for inner reflection. We look ahead to persevering with our mission of offering genuine experiences centered on our friends’ bodily, non secular, and psychological wellbeing.”

Lexus deeply values the well being and wellbeing of their friends, and complete sanitization procedures are in place for every Lexus car. Please additionally refer to every resort web site for extra data on well being and security protocols.

The Miraval model is a worldwide chief in wellness resorts and spas. Miraval Arizona in Tucson, Ariz. pioneered the vacation spot wellness spa resort class greater than 25 years in the past with its complete program of mindfulness actions, destination-inspired experiences and spa remedies that incorporate modalities from across the globe.  In 2017, Miraval joined the Hyatt portfolio bringing its in-depth strategy to wellness to Hyatt friends and World of Hyatt members globally. In February 2019, Miraval Austin opened in Texas because the model’s second wellness resort. The latest resort, Miraval Berkshires, situated in Lenox, Mass., opened because the model’s first East Coast vacation spot in July 2020. Collectively, all three Miraval resorts encourage friends to create a life in steadiness, foster positivity and domesticate mindfulness.

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