The luxurious section’s outdated guard now faces a severe risk from Tesla.
Based on the Automotive Information Analysis & Knowledge Heart, Tesla delivered an estimated 313,400 automobiles and crossovers within the U.S. final 12 months, up 65 p.c from 2020. That will put Tesla in second place for the 12 months. However Tesla does not present a breakdown by area, making estimates troublesome.
Nevertheless, automobile registration information — a proxy for gross sales — paints a worrying image for the German luxurious marques.
Tesla raced previous Mercedes-Benz for the No. 3 spot in U.S. luxurious automobile registrations by means of the primary 9 months of 2021, in line with information from Experian. Tesla totaled 230,855 automobile registrations by means of the primary three quarters of 2021, fewer than 29,000 automobiles shy of BMW’s registrations on the time.
Swedish automaker Volvo’s U.S. gross sales surged 11 p.c final 12 months, propelled by demand for electrified automobiles. Volvo delivered 122,173 automobiles in 2021.
Gross sales of the model’s Recharge fashions – automobiles with absolutely electrical or plug-in hybrid powertrains – greater than tripled, with 22,820 automobiles representing 18.7 p.c of the model’s complete U.S. gross sales.
The chip disaster however, Porsche Vehicles North America had its finest 12 months ever, powered by sturdy demand for the battery-powered Taycan. The sports activities automobile model delivered 70,025 automobiles — up 22 p.c from 2020 and 14 p.c above the earlier document set in 2019.
Taycan gross sales greater than doubled final 12 months and almost overtook Porsche’s flagship 911.
