CHATSWORTH, Calif., Nov. 18, 2021 /PRNewswire/ — MGA Leisure (MGAE), the most important and quickest rising privately held toy firm within the US, has triumphed on this yr’s international Liked By Kids Awards, with a number of wins for L.O.L Shock!™, Rainbow Excessive™, Glitter Babyz™, Little Tikes®, Child Annabell® and BABY Born® Shock. MGAE manufacturers had been named as winners in 9 of the ten Playtime classes.
Greatest-selling trend doll and collectible model, LOL Shock! ™, claimed three platinum wins. The must-have L.O.L. Shock! O.M.G.™ Home of Surprises™, full with over 85+ surprises and 10 absolutely outfitted rooms over 4 tales, was awarded prime spot within the Greatest Doll Home group. The model additionally claimed Greatest Exercise Toy for the L.O.L. Shock! O.M.G.™ Film Magic Studios™, a film toy playset with 70+ surprises and a 3D unboxing expertise. The model’s third accolade noticed the L.O.L. Shock! O.M.G.™ 4-in-1 Glamper successful Platinum within the Greatest Interactive Toy 3-6 years class. The playset options 10+ hangout areas and 55+ surprises with limitless alternatives for imaginative and inventive play.
Little Tikes, in the meantime, gained accolades in 4 totally different classes. Rescue Tales™ Groom N Go Pet Backpack took the Gold award in each the Greatest Exercise Toy and Greatest Play Set classes. Little Tikes’ Tobi™ 2 Director’s Digital camera snapped up Gold within the Greatest Digital Toy class, and Platinum within the Greatest Toy Design class. The ultimate award got here within the Greatest Revolutionary Toy 2022 class the place the lately launched My Actual Jam™ Electrical Guitar scored Platinum.
MGA claimed a second spot within the Greatest Interactive Toy 3-6 Years class as its Rainbow Excessive™ Coloration Change Automobile took Gold. With seatbelts, shifting wheels and a steering wheel, the automotive can gentle up in eight totally different colours, making it a terrific place for the color-popping Rainbow Excessive dolls to be seen. The automotive additionally claimed Gold within the Greatest Digital Toy class.
MGA Leisure’s brand-new nurture doll assortment, Glitter Babyz™, was awarded Platinum for Greatest Doll or Mushy Toy 3 years plus. Launched in September, Glitter Babyz™ are glitter-themed nurture dolls geared toward sparking kids’s imaginations and are anticipated to be massively standard this Christmas. The brand new model focuses on creating nurturing play patterns by encouraging followers to maintain the magic of their dolls alive and glowing by feeding them a bottle, altering their nappies, giving them a shower and laying them down for nap time.
Child Annabell® Little Candy Princess took the highest spot within the Greatest Doll for Mushy Toy 1-3 Years class scoring Platinum. The UK’s number-one nurturing doll model additionally scored Gold within the Greatest Revolutionary Toy class for its Child Annabell® 43cm doll.
Lastly, BABY Born® Shock Mini Infants was named winner of the Particular Award for Greatest Collectible Toy 2022. The collectibles come wrapped in their very own themed swaddles, and children can unwrap them to find which Mini Child or Infants they’ve claimed, with limitless surprises to open up.
Isaac Larian, CEO & Founding father of MGA Leisure, says: “”I’m grateful and humbled by these awards, particularly since these MGA toys had been chosen by kids themselves. Thanks to the dad and mom, grandparents and present givers for making this attainable and voting with their wallets.”
About MGA Leisure
MGA Leisure is the quickest rising and largest privately held toy firm within the US. MGA is headquartered in Chatsworth, California and creates modern, proprietary and licensed client merchandise and leisure, together with toys, video games, dolls, attire, client electronics, dwelling décor, stationery and sporting items. The MGA household consists of award-winning manufacturers resembling L.O.L. Shock!™, Little Tikes®, Rainbow Excessive™, Bratz®, Na! Na! Na! Shock™, Child Born Shock™ and Zapf Creation®. Go to us at www.mgae.com.
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