Nexus Studios has simply shared a brand new animated music video, directed by Manshen Lo, for Tom Odell’s single, “Greatest Day of My Life,” a part of an ongoing collaboration with the musician. The video launch coincides with the launch of Odell’s new album and world tour.
Lo’s visible world tackles the emotional peaks and troughs of being alive and experiencing moments of euphoria following bouts of disappointment. Evoking the relatable, post-pandemic feelings of loneliness and separation, the brief comply with the repetitive and soothing actions of a bike owner driving alone set in opposition to an summary background.
The visible fashion blends delicate illustrations, creating an environment that highlights Lo’s capacity to sluggish the world down by her craft. That is her first enterprise into music promos, complimenting her portfolio of brief movies, editorial, and business work, together with the title sequence to Nexus Studios and Netflix’s anthology, The Homecowl art work for Sally Rooney’s bestselling novel “Stunning World, The place Are You,” alongside initiatives for The New York Instances, Poetry Evaluate, and MTV.
“I drew the bike owner entrance on, going through us, to replicate Tom’s openness and the method of shedding inhibitions,” shared Lo. “The character was purposefully designed in a gender-neutral fashion, with clear traces, which Duncan Gist then animated superbly.”
“I watch it time and again, I adore it a lot, it’s hypnotic,” famous Odell. “Thanks Manshen and the entire Nexus Studios group who labored on this.”
Take a look at Greatest Day of My Life:
Supply: Nexus Studios
Debbie Diamond Sarto is assistant information editor at Animation World Community.