How viewers uncover, have interaction with and luxuriate in movies, tv and video games has been utterly disrupted within the final 20 months. What hasn’t modified is the necessity to meet audiences the place they’re whereas creating — and sustaining — leisure manufacturers that perceive the distinction between a passing fad and a seismic shift.
Within the second episode of Present/Enterprise, a brand new Hollywood Reporter unique sequence created in paid partnership with Amazon Adverts, main leisure advertising and marketing executives sit down for a uncooked and sincere dialog about creativity of their respective pockets of the business. Audio system embrace Showtime Networks government vp advertising and marketing and technique, Puja Vohra; Amazon Adverts head of leisure and communications, Alexys Coronel; Neon’s CMO, Christian Parkes; Bleecker Avenue’s president of promoting, media and analysis, Tyler DiNapoli; and Riot Video games’ president of publishing, Ryan Crosby.
Watch the second episode of Present/Enterprise above.
This sequence was created in paid partnership with Amazon Adverts.