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PVR makes leisure safer than ever; introduces the revolutionary anti-viral cinema air purification system examined at ICMR acknowledged Lab
Revealed on November 25, 2021
~India’s first cinema chain to be totally geared up with the revolutionary destructive ion expertise for real-time indoor air sterilization at PAN India places~
PVR Ltd., the chief in Indian movie exhibition business has partnered with UFO Moviez to announce the set up of a cinema-specific air sterilization system referred to as ‘UFO-Wolf AirMask’.
To make sure the security of visiting patrons, it affords real-time air sterilization offering safety towards every kind of dangerous micro organism, viruses and microbes within the air and surfaces. It’s efficiently examined on SARS COVID-2 VIRUS at Rajiv Gandhi Centre for Biotechnology, Trivandrum, an ICMR acknowledged and ILAC Accredited Lab (Worldwide), which is very designed for cinema halls.
The product was launched within the presence of Actor-Producer, Mr. John Abraham at PVR Juhu, Mumbai together with the promotion of his upcoming film, ‘Satyamev Jayate 2’.
Cinemas have reopened nationally with varied states eradicating restrictions in capability and others anticipated to affix them quickly. The nation has additionally reached a sustained endemic state and audiences have resumed their huge display screen film watching expertise with the colourful content material pipeline within the providing.
PVR Cinemas turns into the primary multiplex in India to put in these models at its theatres throughout the nation, additional making the cinema expertise protected for its patrons past the usual security protocols laid down by the federal government and its 100% vaccinated workers. The system could be put in within the auditoriums, lobbies and washrooms.
The expertise adoption is an extension to the general gamut of the PVR Cares program that covers enhanced security measures and procedures for the Publish Covid-19 World making certain the well being and well-being of patrons and staff. The Cinema Exhibition Sector is among the worst hit sectors and amidst the tumult of this unprecedented interval, the Firm’s precedence has been to safeguard the well being and well-being of its staff, prospects and communities at giant whereas persevering with the enterprise operations with duty and care. As a class chief, PVR went forward to make sure that cinemas are protected in each potential manner for each company and workers; and going past what was mandated by the federal government. The protection and hygiene parameter throughout each contact level within the buyer journey proper from Field Workplace, Safety, Foyer, Audi, Concession, Relaxation Room and Exit was addressed in PVR Care. Know-how has performed a key function in making cinemas safer reminiscent of the usage of anti-microbial movie on most-touched surfaces, use of UV cupboards to sterilize all meals packaging, digital transactions enabled through NFC, E-Wallets, paperless film ticket buy by way of QR code entry. Going past vaccinating its personal staff earlier than PVR reopened its cinemas, it performed a humble function in changing into the evangelists for the movie fraternity by offering free vaccination at its cinema to the marginalized every day wage staff reminiscent of spot-boys, light-men and so forth registered with the Federation of Western India Cine Staff (FWICE).
Speaking concerning the initiative, Mr. Gautam Dutta, CEO, PVR Ltd., stated “As a accountable group, we’re strictly adhering to all well being and security protocols for the wellbeing of our company and staff. We’re happy to announce an unique partnership with UFO Moviez for the set up of UFO-Wolf AirMask in our theatres as a part of our new expertise adoption initiatives. The revolutionary expertise that powers this system stands as a testomony to our ethos of inserting supreme significance on security and luxury. By means of this initiative, we’re assured that we are going to reassure our patrons on the protected setting that cinema gives to take pleasure in their favorite films the way in which they used to.”
UFO-Wolf AirMask options state-of-the-art expertise that eliminates air-borne viruses in enclosed areas. Its non-chemical destructive ION Technology enhances well being and vitality offering a 360-degree and 24×7 safety. Non-chemical destructive ion technology is present in mountains, waterfalls and seashores. The product can discharge as much as 100 trillion destructive ions per cm3 / second, which is able to bind with the floor protein /Spike protein of the coronavirus, or every other dangerous viruses and microbes current within the air and neutralize it. Additionally, it may neutralize 99% of SARS COVID-2 VIRUS inside quarter-hour. The Actual time indoor Air Sterilization results in a non-toxic and non-allergic microbial neutralization for the purest air in closed areas. It permits for utilization throughout exhibits, making certain quicker turnaround time thereby making it an ideal and long-term resolution for the sanitization of giant cinema halls. UFO-Wolf AirMasks are power environment friendly, works silently and should not a biohazard. The product has been examined and licensed by varied our bodies for its effectiveness in rupturing the envelope and spike proteins of SARS CoV-2 Virus. These embody Dubai Central Lab, SGS Chemical Options Laboratories, Envirodesigns Eco Labs. In addition to, CE and RoHS Directive of European Parliament affirm the product’s conformity with EU well being, security and environmental safety requirements.
Talking on the partnership, Mr. Kapil Agarwal, Joint Managing Director, UFO Moviez India Ltd., stated
“Our affiliation with PVR goes again to over a decade once we partnered with them to transform their screens to digital projection. We’re delighted to introduce UFO-Wolf AirMask, a revolutionary expertise in cinemas throughout the nation by way of PVR, the main cinema chain in India. The covid pandemic has resulted within the disruption of the film watching expertise and the most important problem for cinema theatres is to regain the arrogance of their patrons. Security protocols reminiscent of fumigation and sanitization are simply not sufficient to sterilize these public areas and there’s a have to sterilize the air circulating in these areas. A protected and wholesome setting will assist patrons to take pleasure in watching films with none concern. The efficacy of the product has been examined and licensed by reputed authorities labs”.
UFO Moviez is additional related to Allabout Improvements Pvt Ltd, a expertise fostering agency primarily based out of Kochi, for distributing their product to theatres in India on an unique foundation. As part of
Make-in-India initiative, UFO-Wolf AirMask are designed and manufactured in India and these models might be put in throughout the nation in all PVR screens and upcoming properties.
Offering particulars on the product, Mr. Sujesh Sugunan, Chairman & CEO, Allabout Improvements Pvt Ltd, stated, “Wolf AirMask when positioned in a theatre will be sure that the air contained in the theatre neutralizes virus, micro organism, mud and odour inside no time. The non-toxic and non-allergic microbial neutralizer gives tremendous protected atmosphere for individuals of all ages. The product ensures the purest air that one can ever breathe inside confined locations and works higher with air-conditioning. It’s the excellent resolution for safeguarding one’s environment with India’s first ion primarily based covid resolution”.