The Third Avenue Cinemas in downtown Santa Rosa is closed completely after providing second-run films at low cost costs since Might 25, 2001.
“We by no means reopened after we closed down for the pandemic in March 2020, apart from six days in July. However that theater was at all times marginal,” mentioned Dan Tocchini, CEO of Santa Rosa Leisure Group, which additionally owns Airport Stadium 12, Roxy Stadium 14 and Summerfield Cinemas in Santa Rosa.
Film theaters throughout the nation have struggled mightily within the final two years, because the COVID-19 pandemic pressured shelter-in-place orders and social distancing necessities. Many theaters have reopened, however the delta variant of the virus additionally has sophisticated these openings.
Film tickets at Third Avenue Cinemas price simply $3.50 per individual, however patrons who wished cheap leisure balked at paying for parking downtown, Tocchini defined.
“It was the one low cost movie show in Sonoma County, so far as I do know,” he added.
Tocchini mentioned the Third Avenue property is owned by a Marin County developer, who was not instantly accessible for touch upon the way forward for the location.
“Our lease would’ve been up subsequent yr, so we determined now to not renew it,” Tocchini mentioned.
Santa Rosa Leisure Group operates 90 screens all through California. The corporate additionally gave up its lease on the Raven Movie Middle in Healdsburg final yr. Tocchini mentioned he’s considering the closure of a four-plex cinema his firm operates in Monterey.
Earlier than the Third Avenue Cinemas opened, the location was the house of UA Cinemas.
You may attain Workers Author Dan Taylor at [email protected] or 707-521-5243. On Twitter @danarts.