BusinessThis Week’s Most Attention-grabbing Sports activities Enterprise Tales

This Week’s Most Attention-grabbing Sports activities Enterprise Tales


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On this week’s SportsMoney Playbook: from WNBA star to VC associate, UFC’s Asian enlargement and the NFL’s pipeline of feminine expertise. Plus: crypto’s sports activities branding battle heats up.

Sports activities Betting

Disney underwhelmed with its newest earnings, however sports activities have remained a shiny spot for the corporate, which is betting on a profitable future in sports activities playing by way of its ESPN model. Others definitely see the potential of the business as effectively: A nascent sports activities betting trade based by three former FanDuel executives simply raised $21 million in a seed funding spherical.

With a $22 billion sale to DraftKings now off the desk, Preserve is launching an initiative to carry extra girls into the business and fight drawback playing.


Galvanized by the poor recycling habits of his former minor league membership, MLB journeyman Chris Dickerson is making an attempt to encourage different professional athletes to guard the atmosphere by way of his nonprofit. “The implications are dire on a number of ranges if we sit again and do nothing,” he tells us.

Alex Rodriguez‘s years-long authorized headache over an actual property enterprise gone bitter has come to an finish after he reached a settlement along with his former brother-in-law.

Professional Soccer

The rise of ladies within the NFL will not be a coincidence. One league govt is increasing a pipeline that has helped land 12 feminine coaches within the league this season.


Buyers from North America have begun pouring into Italian soccer, however New York-based lawyer Joe Tacopina has been at it for a decade. What sparked his curiosity? The proprietor of B sequence‘s SLEEP tells us he noticed “essentially the most undervalued property in all sports activities for the way in which it was operated.”

Auto Racing

Uttering a racial slur throughout a web based contest practically value Kyle Larson his profession, however the newly topped Nascar Cup Sequence champion is taking advantage of his second probability. An Xfinity Sequence driver labeled the “greatest man within the storage” can also be savoring an particularly significant championship.

School Basketball

Paige Bueckers and Azzi Fudd are poised to guide UConn on a deep NCAA match run, they usually’re scoring off the courtroom, too: Bueckers signed her first main identify, picture and likeness deal with StockX whereas Fudd inked a cope with BioSteel that features fairness. In the meantime, Kentucky guard TyTy Washington is making the most of the brand new NIL rules differently, forming a nonprofit to profit single moms, college students and lecturers.

Blended Martial Arts

Greater than 50% of the fighters on the UFC roster come from exterior the U.S., so it is solely pure the promotion would look to develop the game all over the world. “Asia is that subsequent frontier for us,” a UFC govt tells us.


The U.S. is getting the possibility to co-host cricket’s 2024 T20 World Cup, which might generate momentum for the game’s $3 million bid to hitch the Olympic program on the 2028 Los Angeles Video games.

Featured Story

Former WNBA Star Renee Montgomery Has A New Place: Enterprise Capitalist

Renee Montgomery shook the WNBA world final yr when she opted out of her twelfth season to show her consideration full time to her social justice efforts. Now, she has joined Atlanta-based Valor Ventures as a common associate, changing into one of many first former skilled athletes, if not the primary, to hitch an present enterprise agency in that function.

Sizzling Reads:

Upon Additional Overview

Mark Cuban desires a brand new enviornment for his Dallas Mavericks, who’ve performed on the American Airways Heart since 2001. In the meantime, the San Antonio Spurs are set to make an enormous change with their very own house as they search a brand new naming rights associate. Every franchise might see its valuation rise consequently, with the Mavericks presently price $2.7 billion and the Spurs at $1.98 billion. See the complete listing of NBA crew valuations.

The Final Phrase

“The explanation why I actually do my very own sponsorship stuff is admittedly simply because I can’t afford to pay anybody to do it. I received to fret about hire.” – Ryan Vargas

Ryan Vargas has gotten fairly good at advertising himself and attracting sponsors, which has been a necessity for the 21-year-old Nascar Xfinity Sequence driver. Vargas’ crew, JD Motorsports, lacks the deep pockets of different organizations, so if he desires to maintain racing, he has to hustle. Learn extra about Nascar’s advertising phenom.

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